Adidas x 424

The collection is a treasure chest of apparel pieces and varied footwear styles—striking gold with a 50th anniversary reboot of the Adidas Superstar. 424 brings its signature streetwear swank to its apparel items by pairing traditional black and red casual sports gear with an unexpected blazer, tailored pants, long peacoat and a kimono—and let's not forget about the 424 logo drip.    

Adidas Originals and Andrade dropped their first collaboration in FW19, bringing their fans the 424 SC Premiere and Pro Model—two of Adidas’s most classic sneakers. These two models can once again be seen in the new SS20 collection.  

To celebrate this 424 game-changer, Adidas Originals has returned to its location on Fairfax, in Los Angeles. The collection is currently available for purchase everywhere.

Fashion

Nadia Lee Cohen Celebrates Paris Texas Launch at the Chateau

To celebrate the launch, Cohen and founder and creative director of Paris Texas, Annamaria Brivio hosted an intimate dinner at the Chateau Marmont pictured below. Arman Naféei entertained guests throughout the evening with a special playlist he curated for the occasion.

Fashion

Dating Olympics

April 23, 2024

In the wake of significant challenges including the ongoing Russo-Ukrainian war which has heavily impacted production and logistics, Syndicate continues to innovate by integrating themes of survival, resilience, and the complex emotions involved in modern relationships. The collection features bold, thematic elements such as textual prints derived from real-life break-up phrases embodying the irony and emotional depth of contemporary dating narratives.

Some of the collection prints were created in collaboration with Magalie Heroux — a London-based graphic designer, the "Dating Olympics" collection employs a mix of early 2000s aesthetics with simple, impactful fonts and ironic slogans, capturing a nostalgic yet fresh vibe. The use of heat-reactive techniques further enriches the tactile experience, emphasising the warmth and connection that are essential to human interaction.

Text Alex Blake
Photography Vidar Logi
Styling Ira Vasylevska & Magalie Heroux
Casting & Production Andriy Zozulya, Taras Schevchuk
Hair Ruth Javy
Makeup Martina de Rosa
Models Sleeze McQueen, Dylan Proudfoot, Olive Harvey
Assistant Tony Poly

Shot by the Icelandic photographer and frequent Björk collaborator Vidar Logi, who's known for his distinctive style that blends natural landscapes with human elements, the “Dating Olympics” campaign is the perfect visual ode to the creative vision of the Syndicate founders Taras and Iryna.

With this collection, Syndicate not only addresses the hardships faced by many due to the current geopolitical situation but also celebrates the enduring human spirit to love and connect, even in times of adversity. The "Dating Olympics" is more than a fashion statement—it's a testament to the resilience and adaptability of love.