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Backstage at Sies Marjan S/S '20

office beauty went backstage to pay Sies Marjan's S/S '20 makeup artist, Nami Yoshida, a visit. Read our interview below.


When did you first start experimenting with makeup? 

I started when I was at make-up school. I was into humanity, expression and texture, and it brought me towards experimental interest. 


At what point did you know you wanted to pursue makeup as a career? 

I knew that I wanted to pursue makeup when I joined an agency, but I’m exploring make-up as a tool—not as a career. 


What’s your signature look? 

I love looking at the closer details.

Explain the vision for the show. 

Classic, long-term beauty, but also current beauty. The vision was also minimal and inspired by the 70s and 80s Donna Jordan.  


How did you mix your personal style to that of Sies Marjan to decide on specific beauty looks?

I love that they like minimal and pure looks. It was truly beautiful, so I enjoyed working with them. 


Describe the show’s beauty looks in three words. 

Classical. Current. Minimal. 


What’s your favorite aspect of working with Sies Marjan this season? 

I love their beautiful collection. The texture and the colors that they created are really special—it goes well with all types of girls. I love the diversity that they incorporate. 

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