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Brazil's CENA 2k22 Counterculture

Sahara Piovezam explored the individualities of each person she shot in her visual record of the festival.

 

“It was amazing to see how people prepare themselves from head to toe, and here in Brazil, vanity is very cultural and it is in the haircut, in the sneakers, in the outfit, in the details and that was our focus, the public, because we knew that everyone would be focused on the artists on stage and we wanted to bring that other vision. Our people are beautiful and this youth is more creative and forward than ever” said Sahara.

 

The result is a work that explores the complexities of style through the influence of music, youthfulness and Brazilianess identity - far from any cliché the term can carry.

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