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Another Dance with Moncler Genius
Jacquemus is Calling
In an unprecedented era of social distance and physical isolation, Jacquemus’ latest campaign finds surprising creative potential in the connective power of today’s digital technology.
Peep the campaign below.
Framed within the context of Miu Miu’s modern femininity, each video will present these moments of personal reflection and independent creativity as spectacles worthy of worldwide consumption. Art directed by Katie Grand, the series’ first edition features LOVE mag editor Harriet Verney lounging in her London flat while wearing a dramatic puff-sleeve dress from the brand’s Cruise ‘19 collection.
With a surplus of downtime now at our disposal, the opportunity to explore our own closets free from the pressure of expectation and occasion offers a liberating avenue for unadulterated self-expression. So–take a cue from Miu Miu and consider the joy of getting dressed for no reason at all.
Check out the first edition below.
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Stuck indoors in these strange and uncertain times, we have been forced to find new ways of entertaining ourselves. And some of us with unexpected time on our hands and a lack of anything else to do have found ourselves going through our wardrobes, rediscovering forgotten pieces and trying them on again with a fresh eye. Starting today, #MiuMe invites a diverse cross-section of people from around the world - notable figures from the realms of sport, art, dance, and fashion, as well as #MiuMiu fans responding to a call-out on @Instagram - to use their mobile phones to film themselves in their environment. Feel free with your own bits from Miu Miu collections past or present, mix it up in ways you normally wouldn’t and share it with us by tagging @MiuMiu and #MiuMe. Kicking off #MiuMe here is @Harriet.Verney, 27 fashion editor from Stroud (UK), contacting us via FaceTime. Harriet wears dress (Croisière 2019), socks (Autumne 2015), shoes (Fall/Winter 2017) and glasses (Spring/Summer 2017) all by Miu Miu.⠀ ⠀⠀ Art direction by @kegrand.⠀⠀ Film by @callthis_number (@Steve__Mackey + @DouglasHartFilm).
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