At the event, superstars like Gareth Bale, Karim Benzema and team captain Sergio Ramos made the rounds sporting the updated design, speaking to the crowd about the new shirt and their hopes for the upcoming season. Cyrill Gutsch—founder of Parley for the Oceans, the ocean conservation network that coproduced the jersey—was in attendance to speak on the significance of the initiative. Madrid goalkeeper Keylor Navas, who grew up in Costa Rica, spoke to us (via translator) about why the project resonates with him personally. "In Costa Rica, the whole population is conscious of the importance of taking care of the oceans. Costa Rica has a lot of coastline, and ever since I was a kid, we've always had a great time at the beach and in the water. We want future generations to be able to do so as well."
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