Originally shown in 2017 at James Fuentes in New York, Ulman’s reinterpretation of “Dignity” for Frieze brings back her characteristic elements of a cloud-print ceiling made of styrofoam office tiles and a metallic stripper pole with a curved top, nodding to an accident that left her disabled and reliant on the use of a cane. This edition however, sees her room bedecked in blue instead of her signature red color, and the inclusion of a branded photo booth leans into the obligatory photo-opp that art has become a vehicle for. A commentary on “the art world as entertainment” (and Instagram fodder), the photo booth invites fairgoers to participate in Ulman’s work, becoming part of the performance that she has set up.
Known for outfitting everyone from bohemian comfort-seekers to celebrities in functional footwear, Birkenstock debuted its first foray into luxury fashion with the new Birkenstock 1774 collection in partnership with MATCHESFASHION at Frieze. A collaboration with the legendary sandal company links Ulman’s recurring exploration and fashion’s ability to create imaginary characters. After all, all the world’s a stage, and Dignity sits smack dab in the middle of one the world’s greatest—Hollywood itself.