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FKA Twigs partners with Nike for new track and campaign

And thus it makes perfect sense that Nike would tap her for a project. Twigs is both a face and the creative director of their new Spring Zonal Strength Tights campaign; she conceptualized the entire campaign, and directed, soundtracked, and performs in the accompanying video, which features athletes like runner English Gardner, fencer Miles Chamley-Watson, and dancer Saskia Horton. The video, entitled “do you believe in more?” also features a new track from twigs, an Oneohtrix Point Never collaboration called “Trust in Me.”

“People don't always see dancers as athletes, but we are,” twigs wrote in an open letter. “Through dance and fitness, I’ve met young people who work really hard and have dedicated their lives to being physical. To me they represent ‘modern movement,’ which I define as exploring any genre of sport without boundaries.”

 

“'Do you believe in more?’ is a question that anyone can ask themselves,” she continued. “Do you believe that, in six months' time, you'll be able to run faster, or jump higher? Do you believe that you'll be able to stay on the cross-trainer longer? Do you believe that you can reach your best physical shape? Do you believe that you can use your confidence to get that promotion at work or finish that creative project? It applies to whatever it is that you want to be or do.”