And while the Sonic nods to the future aesthetic identity of the label, Eytys made sure that she didn’t stray too far in form from the retro predecessors that paved her way. Modifications include a subtly squared toe, silky suede and canvas uppers, an embroidered rainbow, and a heart-shaped sole logo, and the style is available in three colorways: black, rosso, and ecru. The Sonic isn’t a sneaker, it’s an experience.
Check out the Eytys video campaign in collaboration with office Solutions below.
Perhaps the most clever aspect of this campaign, however, was the way in which the label reworked the website to really drive that video game aesthetic home. The site display bears an uncanny resemblance to those ‘90s combat games we just couldn’t get enough of with major choose-your-player vibes. Homage to the dawn of the digital era never looked so cool.