INSECTMANIA

Fashion

Loewe S/S '20

June 17, 2019

In anticipation for Loewe’s Spring/Summer show, The SS2020 Campaign entices us through a trifecta of images: a portrait of Charlie Heaton, a shot of a tattooed fist, and an image debuting Loewe’s new “Grand Puzzle Bag.” The triptych is as eye catching as it is curious. Photographed by legendary Steven Meisel, this new campaign plays with the theme of Ambiguity.

And who better to be embody ambiguity than Stranger Things star, Charlie Heaton himself? Heaton, our first curiosity appears before his own mirrored reflection wearing an ankle length white tank top; red lipstick smeared on his face. Both dress and lipstick enforce gender fluidity in fashion, structure is a thought of the past.

The trilogy is completed by a tattooed fist clutching a handful of dirt and grass, pulled from a series titled A Show Of Hands, and the rugby striped, calfskin leather bag. This preview alone leaves us awaiting the collections arrival.