EDUN SS16 X KRISTIN-LEE MOOLMAN

Interview

Photography

Kristin-Lee Moolman

Styling

Gabrielle Kannemeyer

SOWETO,

JOHANNESBURG,

SOUTH AFRICA,

NOVEMBER

11TH 2015

Edun currently produces their entire line between the countries of Kenya, Madagascar and South Africa. For the Summer 2016 season, the brand has collaborated with South African photographer Kristin-Lee Moolman on a photo series that shares the lives and looks of Africa, presenting an intimate view of the continent, its past, and its present through the lens of one of its own. This project is about sharing the energy, spirit and extraordinary character Edun has felt in connecting with the continent where its collections are crafted.

“The concept for this project centres primarily on contemporary Soweto, exploring the unique collection of objects and architecture so typical in the homes and streets of the suburb, with strong emphasis on the new female beauty being one of the most important themes, as well as the con ict between the natural and the constructed, nature and city, and a focus on the systems of security so prevalent in current South African society”

Kristin-Lee Moolman

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EDUN SS16 X KRISTIN-LEE MOOLMAN

Interview

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