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Joony’s Take Over

Continue reading below for office’s full interview with Joony.

 

When you first started making music, did you always know you wanted to focus on rap and R&B sounds?

 

I just knew I wanted to make good music. I wanted to make universal type sounds. I knew [later on] I was going to be a rapper, but there was a time I thought I was going to be a rockstar — an indie artist or something. I still don't only do rap and R&B, even though most people might know me for that. I just knew I wanted it to be good music. That sounds kind of cliche, but yeah. Now rap and R&B is contemporary music — it's kind of like the new pop. That's what people are into now.

 

What was your relationship like with music growing up?

 

I was into music very young. My parents would play Ethiopian music around the crib, and it was good. My dad also used to play Hot 100 radio or 95.5 in the car back in the day. I remember first really fucking with music in the back seat — in a booster seat, for real. I mean, I'm young, so it was a lot of contemporary shit. I was a fan of so many people growing up. I was a fan of Kendrick Lamar — he really made me want to start rapping when I was around 12. But even before that, I was into Michael Jackson, Arcade Fire — hella Indie bands when I got into skating. I had a lot of phases. Definitely Odd Future; I was a big fan of Odd Future growing up and in middle school. I gravitated toward a lot of people, like Mac Miller, for sure.

 

Mac Miller was a big one. We're around the same age and I feel like everyone just grew up with Mac Miller.

 

Oh yeah. Everybody did. I really wanted to meet him when I got up there.

 

I know you released a lot of your early work on Soundcloud. Do you think Soundcloud played a huge role in getting you to the place you are in now?

 

Of course. SoundCloud is the breeding ground. That's where everybody started finding their legs — at least everybody in my generation, even older. SoundCloud has been the start-up of everybody's careers almost since it came out, around 2012. People forget Chance the Rapper started on SoundCloud. Everyone went to SoundCloud and Spinrilla. It used to be DatPiff and shit like that. It really did a lot of shit for my career. That's where I found so many new artists; I got introduced to so many new experimental sounds that opened my mind up to do even more and just vibe with it. It's actually a place where people will listen to your shit and you can be your own little rockstar.

 

You recently turned 21; how did you celebrate?

 

I got a blue Porsche truck. I was in LA at the time. We got expensive ass — it wasn't overpriced; I'm not gonna say it was overpriced — but we got some expensive ass Korean barbecue. But it was actually worth it. That shit was top-notch. It was me, my man Gio, and my man Cash. We were all in LA and said, 'Fuck it, let's do it.' I shot a video for this song called 'Move.' I think it's going to be on my EP and I think I'm gonna drop that video soon too. But it was a fun little day. We got drunk as shit. My man Gio got drunker than me though. He was lit for my shit. He really did that. But yeah we was lit. We had fun. We went out to eat again and I got a steak. We was living good, eating good, smoked good weed. Nothing too crazy, cause I really had to do some work too.

 

You gotta get a little bit crazy on the 21st birthday though!

 

But I'm working too hard, you know what I'm saying!

 

On that note though, as someone who is just starting their career, and someone so young, you have time to decide who you want to be and what you want your sound to be. What makes you different from other artists out there? How do you plan to make your own unique path in that world?

 

I feel like I have an ear for shit that a lot of artists my age might not have. I just feel like I have a lot of different influences that combine to something real unique and that's what makes me, me. People come to me when they want to hear some different shit. I think how I'm going to make my mark is really just by staying in tune with the culture and continuing to breathe it in and express how I feel about it outwards.

 

What is your writing process like?

 

So I'll go in the booth, or I'll go to the studio, and I'll play through some beats. When I find something I fuck with, I'll start humming to the beat and put some gibberish to it but I'll know the melody for it. Because I try to focus on the melody before the lyrics. I feel like the melodies are the things that are going to stick harder than the lyrics, especially nowadays. So the words are not as important as the melody, for me anyway.

 

You are cosigned by Brent Faiyaz and even released a song with him. What was it like collaborating with him?

 

He's a cool dude. He's a real genuine dude. I fuck with Brent. I feel like I could come to Brent for advice, or ask him, 'What should I do here; you fuck with this track?' I'll just send him random shit I'm listening to at the time. You know, I was already a fan of the work before. So I look at it as 'How can I learn and take this to the next level?'. But it feels great working with him. He do magic in the stu, I ain't gonna lie. We all have a good time in the studio.

Who are other artists that you look up to, or your dream artist to work with?

 

I really want to work with Ye and build a relationship there. I want to work with Trippie Redd too. I fuck with Trippie Redd. I want to work with some older R&B artists and bring them back. I'm tryna work with Toni Braxton. I want to work with Rihanna too — I just want to work with big people. I just want to be there, you know what I'm saying?

 

I mean, I don't know who wouldn't want to work with Rihanna.

 

You gotta be God to work with her. But there's a lot of people I'd want to work with. I'm the type of guy, that if I really fuck with the talent, then I'm always down.

 

I want to talk about your EP — it’s being released in early November, right?

 

Yeah, early November. It's not a solid date on it yet, but definitely November.

 

What is one aspect of it or one song from it that you are really excited for people to hear?

 

I'm excited for people to hear “Where You At.” That's the single; it's coming out actually two days from right now. But I really like that song. This one song it's called — I actually don't have a name for it yet — but it's really good; it's like an R&B, neo-soul track. It's kind of gospel-y. But it's cool. But “Where You At” is the one for sure.

 

What was the creative process behind the EP?

 

Kind of how I put this tape together was, I just went through a bunch of unreleased songs I had and picked the best ones. But I remember the session I had for this song called “So Sexy,” — I don't even know if it'll be on the album though — but I made it a Pink Panthress type vibe. It was more like house music, but it's really good. I don't even know if I'm going to put it out — I think I'm going to scrap it — well not scrap it, but I'm gonna save it for later. But the session where I made that was really fun.

 

Do you have a lot of unreleased stuff that you're sitting on?

 

Girl — yes. For real, I probably got like 100 songs unreleased. I just record a lot, but I don't be putting shit out because I feel like I'm trying to get better at my marketing and getting shit in order. I realized that you don't really have to drop a lot of music to progress. You can really take time to hone in on something big and something great. So that's the type of direction I've been going recently.

 

You are performing at a concert on October 21st with 10K Dunkin and Mooky, in DC, which is close to home for you. How does it feel to be bringing the music back home?

 

It feels great. That's where I get the most love, honestly. People are proud; people have been showing love since the very beginning. It's a lot of love. I get love in other cities, for sure. But DC is like home. My house is 10 minutes from DC and I spend a lot of time there. Home is definitely a good vibe. I fuck with it; I fuck with bringing the music back there.

 

"Where You At" is dropping via Spotify and Apple Music, and the EP will be available on streaming platforms in early November.

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