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Love is in the Air

For Shin and Park, fashion is an artistic form of self-expression— using their most recent season, which debuted at London Fashion Week, to address the inexplicable insability and vulnerability of the subject of first loves, attempting to unravel curiosity and confusion, naivety and emotional turmoil, and ultimate lack of control that  comes along with a blooming young love.


Though the Seoul based progressive ready-to-wear label, founded by Kyu Shin and Ji Park, has only existed for a few seasons, they've already made major moves in the fashion industry— making the LVMH prize shortlist and being awarded with "Best Design" in Seoul Fashion week for their Spring/Summer 18 collection. 


The show was dreamy, dimly lit and warm— like the first date of your early 20s dreams. 



The collection itself is dramatic and avant-garde, yet airy. Many models walked with their faces obscured by tulle masks and hoods. The clothing featured a plethora of different garments including muted mauve and black trentch coats lined with beige mesh sashes, oversized plaid blazers and trousers, shorts in similar color schemes, and dramatic tops with pearl detailing running down the entire piece. The dreamlike influence of first love is clearly realized through the decadent patterns, ruffles and embellishments in the corsets, tops, and masks.


Perhaps the most interesting part of the collection however, is the clear and precise message in its defiance of sociological binary norms. Blindness, like the name may subtly suggest, aims to be blind to gender stereotypes and completely gender-fluid. 


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