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Loverboy Kicks Athleisure Up a Notch

During LMFW, London native designer Charles Jeffrey presented an upbeat, vibrant collection surging with color, texture, and patterns that can only be attributed to his newfound love of running. Yes, you read that right, running.

 

Recently, the designer opened up about this new form of mediation and how it has helped him to align with his younger self, a rediscovery that has successfully materialized into a more youthful and carefree approach to each piece.

 

 

Playful, adventurous, and still sci-fi af, LOVERBOY has managed to stay true to its aesthetic values while simultaneously enhancing its dimension with a jolt of sporty energy. All we can say is, considering the wearability of this new line, you may just catch some of us at office doing sprints down Canal.

 

 

All we can say is, considering the wearability of this new line, you may just catch some of us at office doing sprints down Canal.

 

 

 

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