Do you remember your first interaction with A.P.C.? What was it about the cultural and design identity that drew you to the brand?
Mine was denim in the early 2000s. I loved that they had no visible exterior branding. That's the main reason why I wanted to feature the original interior label design on the denim.
Luxury & good design, are the two mutually exclusive? What are some similarities and distinctions between the two that you find in your work and approach?
We operate as an agency first, so this is a debate happening constantly: What is considered luxury in 2020? Can good design even be defined? I can’t answer these questions without wanting to simply launch a conversation with whoever is in the room and brainstorm all day.
What was your motivation for staying relatively low key?
What difficulties and benefits stemmed from the decision to have hands in many things, but not necessarily being the face of them? I’m shy. I haven’t done a case study on whether that's good or bad for projects—it is just how I am.