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Monty's Good Burger is already an Iconic L.A staple

Can you introduce yourself?

 

I'm Lexie, I'm co-founder of Monty's. Monty is my boyfriend and I's dog. We did not at all plan on Monty's being a real business to be completely honest. It was supposed to be a passion project; a cool side thing. I kind of reworked my whole life because of it, which has been amazing. It's interesting because you asked me to introduce myself. I'm a restaurant owner, but even four years in, I'm like, ‘whoa, how did that happen?’

 

Before this passion project existed, what were some of the largest parts of your identity?

 

I worked/ work in the live music space. I actually had a music festival and a podcast in partnership with Galore magazine called girl cult. It was like 2019, 2018. And it was kind of at the height of the intersectional feminist bubble. That was my life. That was my passion. But the feminist bubble, as well as the music festival bubble just got so watered down. And it just really felt like every corner I was turning there was like an H&M with some like BS, bubble gum, feminism slogan. Suddenly, I felt like a Starbucks cup. That naturally sort of dissolved; I don't wanna say my passion for it died because it didn't at all. I felt like the demand for people to learn stuff in an environment like that was dying out. Monty's was coming up as I felt like that part of my life was—I don't wanna say it's over. I'll definitely go back to that at some point. But we did what we had to do. It was beautiful. So many amazing connections were made.

How did Monty's become a real-life business?

 

It was a happy accident. My boyfriend's from Riverside and we spend a lot of time there He wanted to do something cool for his hometown, and it was right around the beginning of Impossible meat. So we had this idea of a burger store. He really missed in and out. We're both vegan. It's in one of those food courts.They wanted to have a grand opening with all the restaurants and we were (the only ones) ready. We kept hiring people and then we had nothing for them to do because we weren't allowed to open the restaurant. In an attempt to keep the amazing people that we were bringing on board, we just bring it to music festivals. We launched at Coachella. We did a whole summer of festivals. We did a popup in KTown and the popup went super well. The space we were in was like, "yo, there's a hot dog place, two doors down, they're going out of business, do you guys wanna take it over?" So we turned it around in less than a month. And then Riverside finally opened, and we had KTown, two weeks apart. We had a crazy summer and then, boom, two locations. We've been going ever since.

 

Hell yeah. Is there a head chef?

 

Our chef is Brian Fitzgerald. Nic Adler, another founder, has the real food experience. He started Eat/Drink/Vegan and Nic’s on Beverly. He's really well versed in the LA vegan food world. When we do have a new sauce, or we recently added our chicken sandwich, we have tastings. I've tried so many iterations of barbecue sauces, arguing about how this one's too sweet, and this one's too tangy. We are all so opinionated, which is amazing. I'm trying to have homies come in and just try the sauces, and I'm like, "no, rip it to shreds." It feels like running in circles sometimes. 'Cause it's like, I like this and you don't like it. And that's just, that's the problem here. I'm a chocolate person. You're a vanilla person. We're never going to be a hundred percent.

 

How has your life changed in these four years with Monty's?

 

I've learned a lot about myself. I've always worked with a lot of men, but in this, I've become unapologetic with my opinion. In the beginning it was really hard for me. I'd internalize a lot. I would not wanna step on anybody's toes. What the hell? This is my thing too. It's my dog for crying out loud. It's made me stronger, I've grown a lot with it in ways that I would've never anticipated. I trust myself a lot more than I did at the beginning, which is cool. 

 

That's the raddest thing ever. Cheers to you. Any future visions and exciting plans for Monty's? 

 

 I want Monty’s to be in people's pantries and fridges. I don't want you to have to go to Monty's every time you want Monty’s. I'm brainstorming right now—trying to find space for us to exist in that world. 

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