Avoiding the slap-in-the-face sensuality that litters our socio-cultural channels and titillations, Knowles brings a hefty slice of self-awareness to her evening wear, outerwear and underwear amalgamations.
How do you design for women?
There are multiple things that come into play in our design process. We are interested in techincallity, such as functionality and creating pieces that are luxury products. We are also interested in exaggerated narratives. We usually imagine our woman as odd and unpredictable, challenging certain preconceived ideas in a tongue-in-cheek way.
Do you think sexiness is something constructed by men that women are reclaiming?
Sexiness is originally defined as being sexually alluring. It has evolved over the years and hopefully now should mean “very attractive” and shouldn't be defined by an objectifying gaze. It can be very empowering to feel attractive without any sexual association.