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The Original is Never Finished

“We wanted to give a whole new meaning to the idea of being never finished. We were fascinated by our own repeated behaviors, and once we disrupted the routine it gave us the freedom to explore the unexpected.” Says Alegra O’Hare, VP of Global Communications, adidas Originals 

The cast of creatives includes Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Marcelo Vieira, Florencia Galarza, and Adrianne Ho.

Images courtesy of adidas Originals