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Prada F/W '19 Campaign

Resident laboratory tech Gigi Hadid toils over the control pad, baking up lightning bolts and electrifying her contemporaries, before we’re led to a cloudy twilight rooftop party, and back into the melancholy daylit warehouse, in a series of vignettes. It seems to suggest that in love, we’re always creating our own new worlds––little universes that defy the rules of linear time.

Check out the campaign video on prada.com

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