Sign up for our newsletter

Stay informed on our latest news!

Ready Player One

Perhaps the most clever aspect of this campaign, however, was the way in which the label reworked the website to really drive that video game aesthetic home. The site display bears an uncanny resemblance to those ‘90s combat games we just couldn’t get enough of with major choose-your-player vibes. Homage to the dawn of the digital era never looked so cool.


Peep the collection, below. 

Confirm your age

Please confirm that you are at least 18 years old.

I confirm Whooops!