Real Madrid Unveil Conscientious New Kit
At the event, superstars like Gareth Bale, Karim Benzema and team captain Sergio Ramos made the rounds sporting the updated design, speaking to the crowd about the new shirt and their hopes for the upcoming season. Cyrill Gutsch—founder of Parley for the Oceans, the ocean conservation network that coproduced the jersey—was in attendance to speak on the significance of the initiative. Madrid goalkeeper Keylor Navas, who grew up in Costa Rica, spoke to us (via translator) about why the project resonates with him personally. "In Costa Rica, the whole population is conscious of the importance of taking care of the oceans. Costa Rica has a lot of coastline, and ever since I was a kid, we've always had a great time at the beach and in the water. We want future generations to be able to do so as well."
The shirt is a pinkish shade, a reference to the colorful coral reefs that are vital to the ocean’s—and thus the planet’s—survival, and that are severely threatened by man-made ocean pollution. Parley for the Oceans is a frequent collaborator with Adidas, helping develop sportswear products made from pollutive plastics retrieved from the ocean, thereby reducing the amount of new harmful plastics introduced into the consumer market and our global ecosystem.
With Madrid’s estimated yearly jersey sales averaging out at 1.6 million, the impact of introducing an eco-conscious version of the product could have serious implications for the environment. With the elite team of designers and engineers at Adidas and Parley enabling teams to have this kind of positive ecological impact without making any sacrifices in the fashion and function of their uniforms, we hope major teams across all sports will follow Madrid's lead.