As the ultimate vision is to deliver product tailored to the individual needs of athletes around the world, this city-by-city project where we worked with running influencers in each key city to explore, test and co-create a product made for their city, takes us a step closer to that future. The first city shoe that will launch is AM4LDN. In the development process for the AM4LDN, adidas has worked closely with a group of consumers from the city in order to gain unique insights into the specific demands of runners in London. This process will be applied in future locations in order to create the ultimate tailoring possible for each city.
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