I met with Jean-Marc Lubiere, CEO of Delvaux and their enthusiastic spokesperson. In a way, he resembled Magritte the man, minus the bowler hat: a fastidiously dressed Belgian whose sober features are offset by a wily twinkle in the eye. The other CEO, Christina Zeller, was fabulously-garbed in a black gown that ballooned around her, and which she appeared to feel quite natural in. She pointed out an imbedded joke in the use of Magritte’s apple portrait, which was that it was an ironic poke at the Apple store just next door. These kinds of folded-in bits of unexpected fun are part and parcel to the brand, and both CEOs spoke with a light sense of aesthetic satisfaction in regards to these playful elements, a little chuckle always on the tip of their tongues.
In collaboration with the Magritte Foundation, the store will be displaying four of Magritte’s drawings—works in progress that are displayed in a small jewelbox of a room tucked away on the second floor. Magritte enthusiasts take note: the works will only be on display until this Friday.
I spoke to Jean-Marc Lubier, Chairman and CEO of Delvaux, about this fabulous little exhibit, the collection, and Delvaux’s first location in New York.