101% Launches Swimwear Collection

June 26, 2025

101% kicks off summer with its first-ever swimwear collection. A blend of both the tech-forward design they are known for, sustainability and sensible street style made for movement.

By pulling from nature’s textures that capture the essence of summer, such as sunrises, ocean ripples, sandy beaches and weathered rocks. Each pattern is a reminder of the planet’s beauty, a nod to the environment and the urgency to protect it for generations.

Everything is made to order at their Mexico City atelier using technical fabrics- many sourced from pre- and post-consumer waste, then treated with performance technology. Whilst not only minimizing waste, each purchase supports clothing donations for migrants at the U.S. Mexico border.

Founded by Jessica Maxey and architect Fernando Romero, building a following through its mix of futurism, function, and cultural awareness.

Discover the collection here.

Imagery courtesy of 101%

This collection offers two silhouettes including a classic bikini set with a scoop neck, and a longer one-shoulder set. Designed for movement and versatility, with support and comfort at the core of the collection. By using a semi-transparent mesh, not only does this mean for breathable layers, but also a seamless transition from beachside to urban exploring. Six swim looks created altogether, each piece carries the pulse of Mexico City’s creativity and energy.

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