“Coming Up Roses” takes a padded approach to the silhouettes in the collection, bringing a sense of ostentatious excess and playfulness to seemingly mundane pieces. This approach is precisely why the collection works so well. Clarks, as a house that has perfected its craft over decades — or centuries, for that matter, given its founding in 1825 — provides an incredibly stable foundation as a brand for a creative innovator like Rose to take risks. The collection also benefits from a healthy dose of nostalgia, taking great inspiration from Clarks’ iconic 80s ad campaigns. Rose also reflects on her own nostalgia for the brand and her early adolescent experiences with it, making the collaboration one that is not only incredibly vibrant but also earnestly sentimental.
Rose echoes this sentiment with her personal recollections, adding a layer of sincerity to the mix. She explains, "The collection was about comfort and this overblown feeling of softness and squidginess, so it felt easy and natural to create that feeling around bedding. It’s all about engaging with people, using memory and familiarity as a way of connecting. Clarks is such a familiar household name, it’s been a part of all of our lives so there’s an automatic intimacy that you have by default from Clarks being in your life for so long. Everything from start to finish has been with the broadness of the mainstream in mind."