Adidas Golf x Extra Butter: Happy Gilmore Collection

June 17, 2021

One of the greatest films depicting golf is undeniably the 1996 cult classic Happy Gilmore. This Universal Studios film starring Adam Sandler has been a favorite for years, 25 years to be exact. On June 25th, 2021, Adidas Golf x Extra Butter will release an entire officially licensed collection for the film's 25th Anniversary featuring partnerships with Seamus Golf, Phat Scooters, Vice Golf, and Asher Golf.

To kick off each capsule within this collection, Extra Butter has launched a social media campaign with specialized trailers for each character starting June 16th through June 18th. This substantial collection includes on-and-off course clothing, equipment, and even scooters, while each clothing capsule in the collection will represent the personalities of the three main characters of the film, Chubbs, Shooter, and Happy.

Text by Michael Hall
Photos courtesy of Adidas

This collection ranges from Chubbs’s bright pastel on-course outfits, to Shooters' mix of streetwear pieces, to Happy's fusion of traditional and streetwear styles. These three capsules embody the very essence of Happy Gilmore. This collection focuses on performance, comfort, style— featuring products such as the Ultraboost 1.0, Adidas ZG21, and Adidas Adilette Boost Slide. While each capsule provides a range of wearable outfits, the collection is accompanied by accessories, equipment, and scooters.

Phat Scooters has manufactured electric scooters with details that bring Shooters character to life. Seamus Golf, Vice Golf, and Asher Golf have created accessories, including golf balls, golf club covers, and gloves. This collection brings together all golfers who may not fit within a traditional framework. "25 years ago, a fictional character named Happy Gilmore broke the mold on what it meant to be a golfer, and we wanted to celebrate that with a unique collaboration and collection," says Extra Butter, co-founder, and CEO, Ankur Amin.

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