adidas by Hender Scheme

August 17, 2017

Hender Scheme is taking sneakers somewhere that is certainly unique. The brand’s “Homage Collection” brings adidas Originals back to Tokyo, where the founder Ryo Kashiwazaki ‘s career had gone from a cobbler studying psychology, to bringing his care for craft to the global design industry. Keeping tradition a theme throughout the line, each pair is handmade in Tokyo, thereby elevating a typically mass-produced product. An important element Ryo has brought to the brand has been through his efforts in reflecting the “gender schema” theory inspired by his roots in psychology and attempting to transcend the societal structure and stigma surrounding sex as it relates to appearance. This concept has carried through into both the shoes for adidas, as well as campaign featuring the collaboration— recalibrates focus on the care for craft versus one’s image and provides a fresh perspective for fashion ideals.

adidas Originals by Hender Scheme will be available for general release September 2nd.

Sport

Adidas Originals x Pharrell Williams = Tennis Hu

May 04, 2017

Pharell has an innate ability to both construct and tell a story, and after last year's collaboration with Adidas and the "Hu" collection, the songwriter and iconic shoe brand are back with the Tennis Hu.

Constructed using flexible Primeknit, and featuring a lightweight EVA midsole and a suede tab with the Adidas Originals insignia, the Tennis Hu borrows components from a modern, lightweight runner and casts them on a casual tennis model.

As is characteristic of Pharrell through his history of brand collaborations, the storytelling and strong narrative doesn't stop there. With colorways based off of two of Adidas' most iconic models, the Stan Smith and 1970's court classic the Forest Hill, the Tennis Hu is infused with the singer's rich experiences from traveling to all corners of the world this past year. All the best collaborative sneakers come with a story.

The Tennis Hu will be available at adidas retail stores, e-commerce and select retail partners starting May 6. The shoes retail at $130.