adidas by Hender Scheme

August 17, 2017

Hender Scheme is taking sneakers somewhere that is certainly unique. The brand’s “Homage Collection” brings adidas Originals back to Tokyo, where the founder Ryo Kashiwazaki ‘s career had gone from a cobbler studying psychology, to bringing his care for craft to the global design industry. Keeping tradition a theme throughout the line, each pair is handmade in Tokyo, thereby elevating a typically mass-produced product. An important element Ryo has brought to the brand has been through his efforts in reflecting the “gender schema” theory inspired by his roots in psychology and attempting to transcend the societal structure and stigma surrounding sex as it relates to appearance. This concept has carried through into both the shoes for adidas, as well as campaign featuring the collaboration— recalibrates focus on the care for craft versus one’s image and provides a fresh perspective for fashion ideals.

adidas Originals by Hender Scheme will be available for general release September 2nd.

Sport

Nike x EQUALITY

February 13, 2017

Yesterday, Nike lauched EQUALITY; a program that encourages people to "take the fairness and respect they see in sport and translate them off the field." A mutli-faceted initiviave, EQUALITY encompasses widespread social media promotion including a build-your-own avatar feature, EQUALITY tees and sneakers (and Black History Month limited-edition sneakers!), and partnerships with Peace Players International and MENTOR. Funds from EQUALITY will go towards these parternships in addition to others, which help foster a sense of equality in communites throughout the U.S. and provide mentorship through sport. In tandem with the announcement, Nike released a film by director Melina Matsoukas. The film showcases actors, athletes, and musicians who give their voices to stand up for the EQUALITY that's needed now more than ever. Check out the video below and visit EQUALITY online.