Adidas launches 3 new designs made out of ocean plastic debris

Images courtesy of Adidas.

Sport

adidas Tennis by Pharrell Williams

Skorts, polos, cable-knit sweaters are stamped with the iconic pin-stripes and color-block prints of the 1970's— a nostalgic nod to an era full of long-haired, sweat-band bearing heartthrobs. The campaign features videos of our current tennis stars, Sascha Zverev and Garbine Muguruza, and the items will be available to purchase August 31st from adidas.

Sport

Wood Wood's Anniversary adidas

Taking the classic Gazelle shoe, a quintessential adidas symbol, Wood Wood infuses personal influences— nostalgic nods to their own neighborhood of Nørrebro in delicate details and prints emblazoned on the shoes, football scarves, caps, and shirt that make up the capsule collection. A celebration of the contemporary attitude W.W. brings to sportswear with their abstract reinterpretation, and a respectful homage to the archetype that is adidas, the release presents a spirited partnership that demonstrates the potential for a creative and dynamic duality in design.

The W.W. Gazelle will be released at the Wood Wood 15-year anniversary event in Copenhagen, August 10th, 2017.
Remaining pairs will be sold via W.W. stores and online August 12th.

Sport

Nike Station 97

To reinforce and celebrate the symbolic and stylistic goals the shoe had always stood for, the brand teamed up with the 2017 masters of techno/house music and lifestyle across the globe— Boiler Room. To offer us a literal underground haven, they took over the subway station at 162nd and Amsterdam Ave. with a light installation reminiscent of Japanese-futuristic iconography, and a lineup provided by Boiler Room that nearly blew the subway tiles off the roof. The vibrating, vivid night was the epitome of every energetic motif that the 97 has represented throughout its history, taken to new heights.