Adidas x Bristol BYW

February 06, 2018

Luke Tadashi, founder of Bristol Studio fuses forces with adidas for a collaboration on their cutting-edge Boost You Wear Crazy Sneakers. This iteration is inspired by both Tadashi's love for basketball, and a blend of family nostalgia— an appropriate element to add to this new adidas style, with its wonderfully heavy-handed 90's aesthetic approach.

Made in Los Angeles and constructed of Japanese fabrics, the sneakers display a combination of familiarity and quality, finding a subtle way to work in personal refrences. His family's pilgrimage to the United States from Japan which appear as the well crafted, while rugged, exterior of the shoe, a sleek way to use streetwear, while speaking to the struggles and successes of establishing oneself, elsewhere. This is a balanced shoe: footwear for basketball, but with a focused, avant-garde aesthetic, as appropriate for Gen-Z trendsetters as it is fashionably accessible to their grandmothers.

The shoes will be available during All Star Weekend in adidas Consortium Stores and Nice Kicks LA.

Media courtesy of adidas

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Columbia X Opening Ceremony

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Nike's Statement House NYC

October 20, 2017

In the spirit of their new partnership with the NBA, Nike celebrating across the country, setting up "Statement Houses".

The Statement Houses will host a series of events, that embody the energy and community created each cities through their team.

In Statement House NYC, for our fest to focus on Nike's latest NBA jerseys and the start of the 2017 season— they have dedicated three days for local matchups, open runs, customization experiences and live podcasts that bring New York's impact on basketball culture to life.

The party began last night, and will continue for the next two days— featuring live podcast programming with Desus and The Kid Mero, Jalen and Jacoby, and performances from Princess Nokia, Metro Boomin' and Fabolous. Nike will host games of FORCE, for the full-on experience— offering an opportunity to unlock products.