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AERON: On Technology and Tradition

The creme to electric red color scheme in the modular wardrobe includes an assortment of stretch and structured ribbed knitwear that breaks the boundaries of basic essentials. ZERO works with the customer to arrange a personal wardrobe while participating in the sustainable renaissance.

 

The brand is staying true to Áron’s youth and DNA by utilizing the heritage craft of yarn, knitting, and crochet production to innovate and expand the possibilities of modern knitwear as a canvas of individual creativity.

 

With models Abeny Nhial, Olivia Belgrave Ruse, and Jess Maybury shot by Laura Jane Coulson, the new ZERO campaign perfectly compliments both the collection and cast in its range.

 

"We wanted to double down on putting our women front and center again. In the pandemic, we questioned how luxury had changed. For years brands have followed the same formula, but we understand that today’s luxury customers want more than just fashion. 

 

We need to understand that for our customers, Aeron isn’t the only thing in their universe, so to really understand them we need to know more about her. We achieve that by speaking more to our audience and not being in our ivory tower.

 

Our purpose is to dress the women of today through responsibly sourced, climate-friendly materials of great quality, creating durable pieces that can be passed on to the next generation."

 

AERON Founder and Creative Director Eszter Áron.

Presented alongside their Pre-fall 2022 collection, the span of essentials will be available via the brand's wholesale retailers around the world.

 

Visit the AERON website to learn more.

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