At 58, Rankin's all grown up as a photographer, publisher, film director, husband and father. He’s best known for shooting icons like David Bowie, the Rolling Stones, and Queen Elizabeth — somehow even making the royal highness laugh. But even the most successful have to start somewhere.
office spoke with Rankin over FaceTime about Back in the Dazed, the first retrospective in the UK showcasing his early work from the 90s. We discuss nostalgia, the ethics around shooting your subjects and critical analysis in portraiture. Don't judge a book by its cover, but what about magazines?
How did the idea for your retrospective come about? What inspired this timing?
Dazed started over 30 years ago and it just felt right, really. Last spring, we had a show called Dazed Decades. It was a really great, beautiful show but people were more interested in the 90s. That decade was the most groundbreaking work in terms of pushing the boundaries. Our photography was very different from other magazines.
I didn't really do any of my famous work from the 90s for Dazed, so my stuff here is specific and more experimental and exploratory. I was 24 when we started doing Dazed. It's quite mad when you think those photos are photographed by a 24-year-old. I was 34 by the end of it. In this show, you see the progression of me and the magazine. I started not being able to afford to shoot or print in color and you watch me grow up as a photographer. Few photographers become successful at that age, unless they’re coming from modeling or generational creativity. We all came from non-creative families. We got together at college, did a college magazine for three years, then did Dazed. I started doing magazines at 20, that's the maddest thing. Jefferson [Hack], the editor, was 18 when he became the editor of Dazed.