New limited-edition and premium dollz, Jade and Felicia, received a head-to-toe MOWALOLA makeover including their signature Bundle Bag with mix and match looks for “DRIP GAWDS”. Two ready-to-wear looks, platform boots, and custom eyewear, represent the designer’s transgressive attitude with intent to merge the fantasies of fashion and play.
For the campaign, the dolls are seen in an oh-so underground setting with Mowalola McDonalds cups and fries trashed on the subway car. Bratz ads poster fan favorites, Jade and Felicia, next to graffiti to showcase their shaved brows, mismatched eyes, layered hair, and bold features.