Andraschko Takes the Piss out of the UK's Rich for SS25
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Kostadinov's signature styles were prominently showcased, reflecting an implicit understanding that their successful elements can be creatively reinvented in delicate lilac, electric blue, and the lightest shades of summer green.
Backstage, he spoke of his current commitment to vitamin-intake and how that influenced the collection – the aforementioned lysosomes serving as a facilitator. Focusing on regeneration and the sanctity of the body this season, the bright tones, and pared-back venue (still full of brilliant morning light) came into clear focus as satisfying tentpoles of this season's overarching theme.
The "Do Or Die" spirit is certainly present in LỰU ĐẠN's collection — with oversized cheetah print suits, studs, leather, and fringe. While it's certainly not new for brands to dedicate entire collections to aesthetics of eras past, very few of them do so with the same guiding ethos. So many self-proclaimed 'punk' brands of today seem to forget that the punk movement came out of anti-capitalist efforts, labor rights, and sustainability. You can't just slap studs on a mass-produced Shein pleather jacket and call it punk. LỰU ĐẠN knows this, producing and advertising mindfully and with the same ideologies that filled Yoyogi Park back in the 90s.
See the campaign imagery shot by Federico Radaelli below.
For Rocky, "this is the evolution of Mr. Mayers," and an important statement within his wider community. “I don’t think there are many people in my culture who advocate for fatherhood and parenthood," he says. "This player persona is very pushed. When you think about a rapper, you think about adolescence, about the single bachelor lifestyle. When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage. This is about me as one-woman man, as a family man. It is about what completes my life now: being present as a partner and a parent.”