Anonymous Club and Hood by Air present: THE PROLOGUE

July 08, 2021

Anonymous Club, the mysterious collective and talent-filled force of creativity incubated by Hood By Air, has returned to present their long-awaited experimental short film: THE PROLOGUE. The full visualizer is anticipated to be released mid July, and the trailer comes ahead of HBA’s runway show, marking an iconic comeback for the label.

Such a presentation captures the innovative nature of Hood By Air and the intensive creative production done for the film, directed by Roger Guardia and produced by Canada Pictures. In addition, it features a score pioneered by Anonymous Club’s very own Anonymous Sound.

THE PROLOGUE serves to “create a foundational guideline that leads a series of events through transitional actions. [It] interprets the knowledge of the past while introducing the new characters of the future.” The film will showcase exclusive attire from Hood By Air in a bold and experimental format.

Text by Deren Owji
Photo courtesy of Hood By Air

THE PROLOGUE is set for release on July 15th. Watch the trailer for the film here. Listen to the PROLOGUE MIXTAPE here.

Fashion

Lucila Safdie Unveils SS25: Farewell Princess

January 09, 2025

Dreaming of royalty is oftentimes commonplace for many little girls growing up. To be a princess is a fantasy that is alluring and magical, and something that we’ve all wanted to be. In her fourth collection, London-based designer Lucila Safdie pays homage to just that. Girlhood is magical, it’s sacred, yet something that is ever fleeting. It’s all swirled together with an effervescent nostalgia and longing for sweetness. Farewell Princess is Safdie’s seal of immortalizing that feeling we all try to bottle up.

Drawing inspiration from the duality of womanhood, the trials and tribulations of coming-of-age, the SS25 collection nods to the sweet femininity while juxtaposing a forceful strength. Safdie’s girl knows she’s destined for more and is willing to do what it takes to get there. Looking to the greats such as Grace Kelly, and Marilyn Monroe, Safdie unveils a collection that calls upon all the young starlets who are next in line for the spotlight.

Photography by Alice Neale
Styled and directed by Isabelle Sayer
Text by Cassie Jekanoski
Talent Marley Wendt

Fashion

LOEWE's SS25 Collection

January 09, 2025

LOEWE’s Spring Summer 2025 collection campaign shot by David Sims explores the connectivity between humans and nature.

In the captivating series, the pieces seamlessly disappear into wooded backdrops, lightly floating in the mist surrounded by forest, enveloped with branches, dry leaves, and luscious grass. Photographed en plein air in the countryside of Tavertet in Catalonia the images celebrate a decade of Jonathan Anderson’s creative direction and highlight LOEWE’s enduring bond to the natural world and its Spanish heritage.

Starring Drew Starkey, Taylor Russell, and Wang Yibo, the campaign showcases ethereal floral prints, feathers, earthy leathers, and draped trousers, as each talent engages in a unique dialogue with the elements. The collection explores the intricate relationship between body and landscape, gesture and nature, conveying an almost pagan reverence for the forces of the earth—a hallmark of Anderson’s early work.

Photography By David Sims
Text by Rea Brayshaw

Fashion

Racer and Eamonn Freel Explores Nostalgia and Identity Through Their Newest Campaign

December 24, 2024

Racer and photographer Eamonn Freel present a new project blending humor with cultural identity. The Tallinn-based brand continues to develop its distinctive post-Soviet aesthetic, building on the success of its debut runway show at Men’s Paris Fashion Week last June.

This collaboration explores post-irony and youth culture, inspired by late 2000s and early 2010s trends. Racer’s designs reflect the clothes its founders wished they had as kids, combining past and present. Subtle references to feeling “so close yet so far” add emotional depth, making the collection both personal and relatable.

Directed by Anna Himma and captured by Eamonn Freel, this campaign highlight the brand’s take on identity and history.