Sleek yet wearable, ICEBERG A/W ‘19 proves one thing: sporty and sophisticated don’t have to be mutually exclusive—in fact, in fact you can have both in just one look.
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For ALÉMAIS’s second runway show the execution was sophisticated and emotionally resonant. “You work so hard for this one moment, and it’s over in minutes. But it felt right. The people, the place—it all aligned.” (Jermanus- designer and founder) Julia Sarr- Jamois styled the show in a way that solidified the vision of heritage and craft, with a mix of local Moroccan talent and international faces, wearing sun-washed tones, flowing layers and textural prints that spoke to spontaneity and craft. Moving forward, Jermanus is keeping a focus on growing the brand’s creative roots, “I want to stay close to the craft. Clothing changes how people feel—and if we can do that, we’re doing something meaningful. We just want to keep building that world.”
ALÉMAIS didn’t just show clothes—they told a story. A story that began on a kitchen table, and now stretches across continents.
This year, H. Lorenzo commemorates four decades at the vanguard of independent fashion with a campaign that is rooted in reflection and progression: Past, Present, Future. Since 1984, the Los Angeles institution has been a bold advocate for radical visionaries and experimental design, building a global legacy rooted in risk, integrity, and instinct. Now, in celebration of a major milestone, the anniversary unfolds across multiple platfroms reissuing cult archival pieces, showcasing exclusive collaborations with next-gen talent, and culminating in a landmark event that honors its past while stepping into the future.
Available to shop at H.L.N.R. (474 N. Robertson Blvd, WeHo CA), H. Lorenzo Men’s boutique ( 8700 W. Sunset Blvd, WeHo CA), and online.
