Armani/Archivio: Eli Russell Linnetz's Approach

April 22, 2026

For the second chapter of Armani/Archivio, a project dedicated to preserving and reinterpreting the House's heritage, the American artist, designer and filmmaker Eli Russell Linnetz was chosen. Linnetz styled and photographed the campaign, drawing inspiration from Giorgio Armani’s collections of 1979 to 1994.

Eli Russell Linnetz explains:“Mr. Armani is one of the greatest artists of our time. He changed the way we live our lives every day and what we aspire to become, and his legacy is something the rest of us are still learning from. These archivio pieces feel as alive today as the day they were made because he designed his work to be eternally impactful — deceivingly simple on the hanger, the clothes transform on the body, like magic. As a designer, to handle these garments and understand how they were made has been both a great education and a gift, and to photograph them, as part of the long lineage of photographers who have been part of the Armani universe, was a privilege I will carry with me for a very long time.”

Photography and styling by Eli Russell Linnetz
Photos courtesy of Armani Archivio

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Who Decides War Releases The First Drop of FW26 Menswear

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Avavav SS27: Quiet Objects

September 29, 2026

Avavav's SS27 collection sees creative director Beate Skonare Karlsson exploring fashion as objects, treating garments as pieces of sculpture. Rather than submitting to the constant cycle of reinvention that comes with following trends, this collection has the brand's core identity developing more meaningfully and slowly.

"I think of it as almost building a family. I'm not interested in erasing everything and starting over every six months," said Karlsson. "I want to find forms that feel like they belong to us, then let them evolve and introduce new ones around them. Over time, they start to build a world of their own."

The collection features a muted tonal colour palette, which is broken up by bright red colour-blocked pieces. Unconventional structures become the pleated canvas for these colours. One particular silhouette, an almost chandelabra-like silhouette, became a central motif, being placed in juxtaposition to heavily textured knitted and woven materials.

Text by JohnOswald Crichton
Photos courtesy of Avavav

Fashion

Gucci's Demna Debuts The Store Show

September 28, 2026

The Store Show, Gucci’s Spring/Summer 2027 collection, debuted on Friday in Milan with a star-studded audience, showcasing creative director Demna's personal vision for Gucci. The show features sharp shoulders and fitted silhouettes, colorful smoky eyes, and horse girl chic with ever-rebellious aristocratic undertones.

Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

Demna takes us back to Gucci’s roots— a humble beginning at Savoy Hotel in London–with his own personal refinement 100 years later. His fusion of style in this collection is not coincidental. After a year at Gucci, researching and understanding what it is exactly that the House stands for, he promises a space that he envisions is true to Gucci. A space of endless inspiration, assured possibility, and unlikely connection.