The Resort 2026 collection was perhaps Alemaïs’s most ambitious vision to date. The setting in Marrakesh, vibrant with color, scent, and life, echoed the label’s love for organic textures and soulful storytelling. Working alongside LRNCE—the Moroccan creative and culinary studio founded by Belgian-Moroccan artist Laurence Leenaert—the show blended fashion with local artistry and hospitality.
“We really wanted people to feel like they were stepping into both of our worlds,” Jermanus said after the show. “Something wild and magical. Marrakesh just felt right.”