Basic.Space: Own the Future
Part "social network" and part shopping experience, the app is opening the door for anyone to become a seller, simply by creating a profile showcases your likes, IG handle and bio. Sellers are now offered the ability to utilize the familiar full-bleed short form video format that we've all grown to love through social media to increase interaction and create narrative around their products.
To better understand this major step into the future for Basic.Space, for mobile shopping — and for our creative community — we spoke with Basic.Space CEO and founder Jesse Lee. We also downloaded the app.
What’s the story behind Basic.Space? What inspired it’s creation?
The initial idea came about 5-6 years ago. I was surrounded by friends and family that were creative and multi-hyphenates yet not all were able to build a successful career from it. There were so many talented musicians, artists and designers that I knew - yet not all were famous or making real money. On top of it all, influencer marketing was nearing its peak and I genuinely felt that we could all use something better or at least different. Why not build a platform that can help discover and showcase individuals with good taste and let them earn a living by selling their own products - whether it’s pre-owned/vintage or new as many creatives have their own merch or a brand that they want to launch. As for the name itself... If you look at the literal definition of the two words, Basic is forming an essential foundation and Space is a continuous area that is free. We want entrepreneurial creatives to thrive in their own unique ways.
You’ve said that Basic.Space is less about being famous or influential, and at its core is about “having good taste”. Can you speak to that? How has that shaped the company?
Curation is at the core of what we do. When we first soft launched with a beta app it was mostly my friends who were selling their own pre-owned items - mix of vintage fashion/luxury goods, furniture, art, etc. Then when we decided to formally launch Basic.Space (the site) a little over 2 years ago we added sellers who had new, exclusive products or collaborations for us. Within the first year of the site launching, we had Naomi Osaka’s first NFTs to Virgil Abloh’s collab with Vitra as well as bunch of other, smaller but cool up and coming brands that people love like Aquatic Leisure Club (hats) and Ian Charms necklaces.
What was the mission from the start, in a sentence — how has the digital platform supported that, and how will the app continue to push for it?
Own the Future. is our globally trademarked tagline, slogan and the North star to everything that we do. It has a dual meaning to us - one is that it’s our mission to help discover and support entrepreneurial creatives everywhere to forge their own path. The other is that we have to continually design and build things (site, app, metaverse, etc) that are future-forward. It’s also why we experimented with NFTs and Web3 early on in the beginning of last year and we have Select.Basic.Space where you can experience and buy things in the ‘metaverse.' Last but not least, we want people to discover adn be discovered regardless of where they live around the world. You don't have to be living in the cultural meccas or major cities to be on the forefront anymore as the coolest things can come out of obscure places. On Basic.Space, innovators can find an audience and others can own a piece of their future.
What do you feel you built with the digital platform and IRL activations that the app is answering to? What is the purpose of Basic.Space?
I would say that we’re building a community or an ecosystem of other likeminded individuals (i.e. multi-hyphenates that don’t follow the conventional norm). To us IRL and URL are the same thing - of course they look different - one is a physical experience and the other is digital or virtual even. However we strongly believe that the feeling of discovery and community can be had the same way both IRL and URL. It’s why we host or support events during Art Basel, NYFW, PFW, Coachella, SXSW + NFT NYC, NFT LA and EthCC Paris.
Basic.Space speaks to the idea of community. Who is this community? And how do you see the app engaging and fostering this community?
We want the best in class creatives to sell things (whether it’s vintage clothing, luxury goods, a new hat or jewelry, even art/photography and NFTs. We then want our buyers/customers to become sellers themselves - this is why we’re launching a completely new app that enables our sellers (previous and new ones) to upload their own Experience videos with products as listings. We strongly believe that the new app will engage, foster and continue to grow our Basic.Space community.
From looking at and utilizing the app, it seems like you have found a few other apps in the e-commerce space and patched together their strong points, while maintaining your own voice and niche. What makes Basic.Space stand apart and stand out from other shopping apps and sites?
It’s not a secret that short form videos have ruled social media in recent years so we wanted to tweak our prior Experience video format on web to make everything shorter (30 - 60 seconds) in the app. Additionally, we purposely designed the browsing / shopping function to ‘float’ on top of the videos so that you don’t have to leave the page to shop. Why not allow the users to scroll up/down for the videos then swipe left/right to buy something from the seller? We hope it’s a seamless, fun ’social commerce’ experience for everyone.
Who are your favorite sellers?
I can’t answer this one as we have hundreds of past/current sellers that all have unique POVs and great listings. I am grateful though for many of our early, original sellers who continue to support us as well as sellers that come up with really creative Experience videos alongside their products.
What do you want to see from Basic.Space, and where do you want to see it in the next few years?
At the moment, we’re still a niche, cool marketplace amongst certain psychographic/audience. We’ve been able to remain authentic and grow in a very organic manner. However, we do want more people around the world to discover who and what is next - whether it’s fashion, design, or art - and we want to help democratize access to ‘cool things.’ In a few years, I would love to see Basic.Space as our friends and their friends’ favorite destination to discover, buy, share and sell things that are unique and special.