Photos courtesy of MSGM
A brilliantly executed functionality that veered on the soft edge of elegance for Massimo Giorgetti’s MSGM collection, staging a show in the subway of the revered Porta Venezia district. “I’m obsessed with this place, and for this season I present a collaboration with Fondazione Franco Albini, the genius who designed the module of the subway in 1964,” said Giorgetti in an interview post show, detailing his willingness to execute a collection that resonated with the entire Milanese community. “It’s a kind of ironic reflection of the life’s ever frantic speed, which reflects on the state of our times like that of our daily routines that go really fast; we run everyday, so the central point is to see these clothes as a weapon of freedom against the damned constructs of the world we live in.” The show had energy, and this season the labels’ loyalists will zoom in on familiar items — like the loose knits — or venture deep into the unfamiliar, like brooches and inlaid decorations which appeared on this season’s coats. Among the on-trend surprises: prints were created thanks to images and unique patterns taken using the features of the Google Pixel 8 and its camera based on artificial intelligence.
On the more sustainable side of the story, Simon Cracker echoed, like every season, an ethically-minded edge that looks to the practice of upcycling and maxi tailoring. This season’s theme centered on the patterns of sleep, which is translated by the creasing on wide shirting and flat slippers. “The idea is that of introducing the transition when we wake up at night time, when the senses absorb themselves and where everything becomes blurred, lines go out of focus, colors fade and consciousness drifts,” they said backstage. Clothes took a dusty spin thanks to old opaque sequins, and silvery paints where sharpness is softened and the identity lays on traditional men’s tailoring. There were some decent outerwear pieces whizzed here and there, but it’s about time for Cracker to fully re-engage with a fresher take on upcycling that kicked off as such an integral part of his oeuvre. An oeuvre that garnered all manner of functionality at Stone Island, staging their Fall show which revisited their hallmark staples. In terms of creative excitement and differentiation, the show left a conundrum for industry insiders: it was rather unclear what the outcome of lights flashed across near-to-mummified models actually meant, but I imagine it left some puzzlement over whether leaving the house, on a frosty Friday evening, was such a wise move.