Boulevard Magenta

For the second three-stripe shoe they added detailed art, aesthetics by Soy Panday that seek Magenta's energetic, easy attitude.

The collection is sold at the adidas Skateboarding site.

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NikeLab partners with vision - Airs for Air Max day

NIKELAB AIR VAPORMAX x MARC NEWSON (See above)

NikeLab and industrial design veteran Marc Newson join forces to distill the essence of industrial craft and technology. The result is a combination of Newson's cultured aesthetic and Nike's future-forward technologies — FlyKnit and Air VaporMax. — yielding a lightweight, uniquely elegant new silhouette. Inspired by traditional moccasin construction, Newson's vision of Air Max joins a full-grain leather chassis and Velcro strap frame to pre-molded Nike Flyknit sockliner with a striking cross-stitch. A TPU cupsole bonds the upper to the breakthrough Nike VaporMax Air unit, allowing the shoe a lightweight and responsive underfoot feel.

NIKELAB AIR MAX 97 x R.T.

Fashion legend Riccardo Tisci channels his unmistakable aesthetic through the legendary '90s icon that shaped Italian footwear culture. The updated Nike Air Max 97 gets an elevated mid-cut that draws simultaneously from Tisci's Italian couture influences and streetstyle background. A concealed zip pocket on the tongue gives the shoe some added functionality, while a translucent milky white outsole creates a stunning contrast with the runway-inspired tumbled synthetic leather and synthetic suede underlays of the upper. To finish it off, foil accents and embossed logos update the OG tooling.

NIKELAB AIR MAX 1 ULTRA 2.0 FK X ARTHUR HUANG

Featuring new tooling and materials, the NikeLab Air Max 1 Ultra 2.0 x Arthur Huang is among the lightest Air Max 1 ever built. Honoring the idea of encapsulated innovation, Miniwiz CEO and architect Arthur Huang has created a lightweight package made entirely of post-consumer materials, complementing the Air Max and helping to both spark the imagination and redefine the possibilities of modern manufacture.

Sport

Nike x EQUALITY

February 13, 2017

Yesterday, Nike lauched EQUALITY; a program that encourages people to "take the fairness and respect they see in sport and translate them off the field." A mutli-faceted initiviave, EQUALITY encompasses widespread social media promotion including a build-your-own avatar feature, EQUALITY tees and sneakers (and Black History Month limited-edition sneakers!), and partnerships with Peace Players International and MENTOR. Funds from EQUALITY will go towards these parternships in addition to others, which help foster a sense of equality in communites throughout the U.S. and provide mentorship through sport. In tandem with the announcement, Nike released a film by director Melina Matsoukas. The film showcases actors, athletes, and musicians who give their voices to stand up for the EQUALITY that's needed now more than ever. Check out the video below and visit EQUALITY online.