Brain Dead and Mountain Dew® Launch Psycho Disc Jam

August 25, 2025

On Saturday August 23rd, Brain Dead and Mountain Dew® hosted their first Psycho Disc Jam, an annual event where 16 teams of four tackle a 9-hole disc golf tournament at the Pico Rivera Golf Club in California. The teams were made up of a variety of people from the fashion, film and music industries including Jagjaguwar, THEM Skates, Epitaph Records, HardLore, NTS, Marshall and Secretly Canadian. The event culminated with Long Beach Rising's team winning the tournament after a fierce day of competition. The 16 teams all wore clothing from the new collaborative six-piece capsule collection which fuses Brain Dead's aesthetic with the bright color palette of Mountain Dew®. The collection will be available in two bundles starting August 27th on the Mountain Dew® TikTok and Instagram shops with the full collection launching August 29th on Brain Dead's website.

Photography by Kevin Quiroz

Event

Converse Chuck Modern Colors Launch Party

March 03, 2017

Converse's Chuck Modern Colors Launch party took place last night Thursday, March 2, at Converse SoHo in New York City.

The event served as the official launch of the third installment to the Chuck Modern Collection, Chuck Modern Colors.

Chuck Modern Colors collection, draws its color inspirations from the archival Chuck Taylor All Star colors of the 1970's. To modernize the collection for today, these colors from the brand's past are ushered into the future with a two-layer mesh upper for depth and dimension. Chuck Modern Colors, available in Black, Navy, Olive, Ash Grey and Deep Bordeaux at Converse retail stores and on Converse.com, retail at $110 for the Hi and $100 for the Ox.

To earmark the drop of Chuck Modern Colors guests joined Graffiti artist Kimou Meyer (Grotesk), who debuted a special art installation on the lower level of the Converse store in SoHo while DJ sets from Chase B (Travis Scott's DJ) + Jonah Levine kept guests dancing throughout the night.

Photos by Mitchell Connell