Burberry Introduces the Olympia Bag
The campaign stars three powerful women, FKA twigs, Kendall Jenner, and Shygirl. “Riccardo is such a genuine person and I greatly admire his creativity. He has this beautiful way of telling stories through his campaigns and collections. It was an incredible experience to work with such a creative team,” says Twigs.
The series of images and videos are set against a minimalistic backdrop of marble and Burberry beige to accentuate the powerful women in the photos, “Every time I am asked to be in a Burberry campaign, I feel as excited as the first time I was asked. Riccardo has become like family, he is someone who has always encouraged me to be myself and his support from the beginning has meant the world to me. I am so proud to be a part of this campaign that celebrates the strength of women,” says Jenner.
For this campaign, the three women embody feminine energy, strength, sensuality and freedom of expression. “The first time I met Riccardo, I loved how aligned we were in regards to our approach to life. It’s been great to expand on that creatively with Burberry, especially within this campaign where I’ve really felt able to express a different aspect of my femininity,” says Shygirl.
“When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity," says Riccardo Tisci, Burberry Chief Creative Officer.
Check out the rest of the images from the campaign below.
