BY:ERA Reframes Skincare

January 12, 2026

BY:ERA is a global beauty brand grounded in Italian dermatological science and a philosophy that treats skin not as something to correct, but as something that evolves. Produced in Italy under strict pharmaceutical standards, the line prioritizes skin health, sensorial experience, and long-term support over instant transformation.

At the heart of BY:ERA is a belief that skin records time: physically, emotionally, and environmentally. Rather than disrupting existing routines, each product is designed to work in harmony with them, reinforcing a sense of continuity and intention. Skincare becomes ritual, not excess: a daily practice rooted in care, precision, and respect for the skin’s natural rhythms.

The brand’s methodology is anchored by three core products, Catalyst, Time Traveller, and Time Block, which form the foundation of the system. From there, a broader range of serums, eye treatments, and sunscreen integrate seamlessly into any routine, offering targeted support without overwhelming the skin.

With its focus on balance and longevity, BY:ERA positions skincare as an ongoing dialogue with time, one that values patience, consistency, and clinical intelligence over quick fixes.

Beauty

Horace reveals Mezcal Musc: A Wild and Sensual Fragrance

Beauty

Selahatin x Rick Owens

December 05, 2025

Selahatin and Rick Owens launch a four-piece mouth care collection: whitening toothpaste, mouthwash, Eau d’Extrait Oral, and a handmade horn toothbrush, also available as a travel set with 50ml mouthwash.

At first glance, mouth care and Rick Owens might seem worlds apart, yet both revolve around ritual and transformation. Selahatin turns the everyday into intimate ceremony; Owens extends that ritual into public expression, a minimalist uniform of poise and presence.

The connection was instant. Owens, who has long believed in magnifying essential objects, saw in Selahatin a brand that elevates the mundane into ceremony. Selahatin’s founder, Kristoffer Vural, created the brand after a stroke rewired the way he perceived taste and scent: Colors, sensations, and synesthetic flashes forming the backbone of each formula.

For this collaboration, Vural crafted a custom Rick Owens aroma: monochrome in spirit, architectural in structure, and intentionally unorthodox. Notes of verbena, Madagascar vanilla, Sichuan pepper, juniper, citrus, black pepper, and peppermint collide to create a clean, metallic afterglow, ritual stripped to its rawest form.

Together, they reimagine mouth care not as hygiene, but as a daily rite: sharpened, intensified, and unmistakably Rick Owens.

Beauty

Noén: made to be touched

December 02, 2025

Noén, by the co-founders Marisa Goldstein and Natalie Mankarious, is more than a product, it’s a movement of feelings. The brand is the first to celebrate rituals, sensuality and connection outside the conversations of sex. The radical thesis of Noén, “intimacy is a lost language, and we’ve forgotten how to touch”, the Nile Oil, a sensual elixir inspired by Cleopatra's aphrodisiac rituals, is a visual campaign about modern intimacy in a way that makes people feel again.

As Natalie Mankarious expresses; “We're creating a living study of how people connect - through art, through ritual, through the body. Cleopatra is our muse. She teaches us that allure isn't spectacle; it's quiet, grounded, and fully felt.” – breaking the conventions of consumer goods by creating and crafting atmospheres, not only as products but as categories.