With its focus on balance and longevity, BY:ERA positions skincare as an ongoing dialogue with time, one that values patience, consistency, and clinical intelligence over quick fixes.
What was the concept behind the shoot?
It was about showing emotions and moods through facial expressions whilst adding humour. We wanted to add an element of nostalgia as if Vanessa was in a carefree environment as in a photo booth.
How does makeup correlate with mood?
The makeup is expressive and erratic, which links with the variations in Vanessa’s expressions.
What drew you to Vanessa Ohenlen as a model?
I chose Vanessa because not only is she a great model, she also has great acting skills and can almost become a different character with a simple change in her face, which is what we were hoping for with our concept.
What was the most unconventional product you used?
I would say the paint sticks, I applied them on the eye to create an unconventional paint effect.
What’s the relationship between makeup and transformation?
Makeup is a powerful tool that can create a character and express a mood or feeling — makeup has the ability to tell a story within a single image.
This shoot composes camouflaged creations that emulate painterly lines, shapes, smudges and grids, utilizing color and glitter to radiate an abstract and otherworldly aura. This particular aesthetic approach references a new era of free-flow medium mixing, a technique much akin to the strokes of an Impressionist painting. Makeup artist Linda Anderson masterfully creates whimsical, painteresque looks to complement each model’s face.
Jori plays with texture through line and composition, detailing the hair as well as the natural canvas of skin, abstracting the movement of his subjects with his up-close and crop-heavy portrait style. All in all, this series adds a new layer of depth and complexity to the male aesthetic identity in a manner that is cosmic and ethereal.
Neroli Portofino Bath Soap by Tom Ford, Hot Singles Eyeshadow by NYX, Hair Comb by Sutherland.
Left - Hair Oil by Rodin by Recine.
Right - Neroli Portofino Bath Soap by Tom Ford, Eyeshadow in Atlantic Blue by MAC, Couture Lipstick in Rouge Pur by YSL.
Left - Coco Bath Soap and Joues Contraste in Foschia Risa by Chanel, Miss Dior Silly Soap by Dior, Eyeshadow in Electric Eel by MAC.
Right - Skellox Roller by Macintyre, Eyeshadow in Electric Eel and Atlantic Blue by MAC.
Left - GLycerine Lotus Petal Shop by Waitrose, Nail Lacquer in ElePhantastic Pink by OPI.
Right - Luxury Lipstick in Tough Tomato by Rodin, Miss Dior Silky Soap by Dior, Eyeshadow in Atlantic Blue by MAC.
Left - Gel by Bumble and Bumble, Hair Comb by Sutherland, Fruits and Mini Bath Fizzer by Wilko, Small Wool Sponge by Baudelaire.
Right - Twilly d'Hermès Soap by Hermès, Pigment in Basic Red by MAC.
