What began as a love for vintage textiles and a desire to find new ways to wear old clothing has sparked a vintage revolution. Drawing on the cyclical nature of the fashion world, how clothing moves within that world, and the way garments are passed down and travel, the name Carrousel Dreams was born. With appreciation of each hand-picked garment in mind, Jenny and Emiliano wanted Carrousel Dreams to be more than just a clothing store. They wanted Carrousel to be a space where the clothing came to life, a place where vintage pieces could be reborn and never forgotten.
When the pandemic hit, the duo decided to take the next step towards creating something they had only ever dreamed of doing. Jenny had been curating and building her collection of vintage for some time; at the same time, Emiliano had been trying his hand at web design. In October, the two met for lunch. They realized that they could put Jenny's collection and Emilianos web design together, and from there, Emiliano got to work building the Carrousel website. From there, the two began meeting up once a week, then bi-weekly, then every weekday to work on the website. Both wanted to ensure that Carrousel Dreams would be a place where people could shop Jenny's unique finds and where these pieces would go down in people's memories.
They knew that they wanted the website to be an interactive space, where people could go and not only shop but experience the clothing in almost real-time. They didn't just want people to be looking at frozen images; they wanted to bring the clothes to life on the website and within the Carrousel world. With that in mind, they began to make short films with the clothing from their latest drops, bringing the pieces for sale to life and, in turn, allowing their buyers to have a deeper understanding of the pieces they are purchasing.
The museum section of the website was born from the pair's desire for the clothes never to be forgotten. So often, especially with vintage clothes, the pieces are hand-selected, loved, and then never seen again. Jenny knew she would have to part with her collection, but she didn't want to forget all the pieces she found along the way. So even when something is purchased, it will always have a place to live in the museum of Carrousel Dreams.
Check out the newest drop from Carrousel Dreams on their website, HERE!
Willy Chavarria Takes BIG WILLY to Barras Insurgentes
Photographed by Marco Ovando, the campaign cast is made up of members of the Barras Insurgentes community rather than traditional models. Styled in BIG WILLY staples including workwear chinos, white tees, bomber jackets, Sutton coach jackets, and accessories, the cast moves between the gym and surrounding streets, bringing the collection into everyday life.
The project continues Chavarria's ongoing connection to Mexico and its communities. Throughout the images, themes of resilience, movement, and self-expression come into focus, reflecting the spirit of a space built around accessibility and support.
BIG WILLY first debuted in Paris earlier this year with a cast that included Foos Gone Wild's Lil Mr. E, Ricky Alvarez, and Chino Salazar. Arriving alongside custom lowrider bicycles, original music, and an animated backdrop, the collection introduced a new chapter for Willy.
The pieces themselves center around wardrobe essentials; khaki and black chinos, matching work shirts, bomber jackets, and Sutton coach jackets finished with the BIG WILLY logo. Playful details, including magnetic security tags that double as pendants and removable sale labels, nod to familiar ideas surrounding class, value, and access.
As with much of Chavarria's work, BIG WILLY continues to question traditional notions of luxury. Rather than focusing on exclusivity, the collection places its emphasis on identity, community, and the power of clothing as a tool for self-definition.
BIG WILLY is available now in limited quantities through Willy Chavarria.
4AD and Fullkitwankers Rework Cult Albums Through Football Culture
Blending football iconography with album-world aesthetics, the collection reimagines dream pop, experimental music, and supporter culture through sublimated tartans, woven crests, graphic treatments, and terrace-ready accessories. Alongside the release, 4AD will also donate to War Child, supporting children affected by war through education, protection, and advocacy.