Carrousel Dreams: Enter the Fantasy
What began as a love for vintage textiles and a desire to find new ways to wear old clothing has sparked a vintage revolution. Drawing on the cyclical nature of the fashion world, how clothing moves within that world, and the way garments are passed down and travel, the name Carrousel Dreams was born. With appreciation of each hand-picked garment in mind, Jenny and Emiliano wanted Carrousel Dreams to be more than just a clothing store. They wanted Carrousel to be a space where the clothing came to life, a place where vintage pieces could be reborn and never forgotten.
When the pandemic hit, the duo decided to take the next step towards creating something they had only ever dreamed of doing. Jenny had been curating and building her collection of vintage for some time; at the same time, Emiliano had been trying his hand at web design. In October, the two met for lunch. They realized that they could put Jenny's collection and Emilianos web design together, and from there, Emiliano got to work building the Carrousel website. From there, the two began meeting up once a week, then bi-weekly, then every weekday to work on the website. Both wanted to ensure that Carrousel Dreams would be a place where people could shop Jenny's unique finds and where these pieces would go down in people's memories.
They knew that they wanted the website to be an interactive space, where people could go and not only shop but experience the clothing in almost real-time. They didn't just want people to be looking at frozen images; they wanted to bring the clothes to life on the website and within the Carrousel world. With that in mind, they began to make short films with the clothing from their latest drops, bringing the pieces for sale to life and, in turn, allowing their buyers to have a deeper understanding of the pieces they are purchasing.
The museum section of the website was born from the pair's desire for the clothes never to be forgotten. So often, especially with vintage clothes, the pieces are hand-selected, loved, and then never seen again. Jenny knew she would have to part with her collection, but she didn't want to forget all the pieces she found along the way. So even when something is purchased, it will always have a place to live in the museum of Carrousel Dreams.
Check out the newest drop from Carrousel Dreams on their website, HERE!
