Cass x Prada: Forward Movement

May 19, 2022

Prada has teamed up with Cassius Hirst - also known as Cass - to reimagine the houses America's Cup sneaker. The customized capsule collection has four styles that come in 22 variables. All hand-worked in Italy by Prada, the shoes feature a meshing of cutting-edge imagination with traditional craft. This ensures that no two pairs are alike, aside from the label featuring Hirst's distinct signature. Each pair of America's Cup sneakers come in a co-branded Prada box featuring Cassius Hirst's logo - a scan of his brain.

Hirst worked to reconceptualize the classic 20th-century design for a modern 21st-century generation. The capsule's campaign, done by Axel Morin, features the sneakers in motion and still images. The shoot saw the sneakers in a white room - allowing for the bright colors of the shoes to take center stage. The models donned different all black or white looks, each with their own custom-made mask, allowing each character to remain anonymous yet still unique. The film's soundtrack features music composed by Hirst specifically for this shoot.

Text by Oona Oglesby
Photos Courtesy of Prada

The four different styles - all named after music - are reflective of the interest of Hirst and the passion of his fans. ATT4CK, SUST4IN, REL3ASE, and D3CAY are all stages of the life cycle of sound, highlighting each moment of music's development, a reflection of the evolution seen with the America's Cup sneaker. Each of the four America's Cup sneakers directly reflects their name. D3CAY is stripped and faded distressed leather, while ATT4CK features hard-edged, neon, molded spikes. SUST4IN has overpainted white details with solid bright base colors, which juxtaposes the neon-spray finish of REL3ASE.

The Cass x Prada collection is a limited edition drop with only 3,000 pairs to be sold globally through a set number of Prada boutiques and Prada.com.

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