Charles Jeffrey Loverboy A/W '20

January 05, 2020

Charles Jeffrey Loverboy is kicking of LFWM with all of the excess and fun-filled escapism from everyday life in its A/W ‘20 show, titled “HELL MEND YOU.”

Here, two counter-cultures are represented and put in opposition to one another, either on the side of an existential dance. Though this dance goes back and forth from two contrasting and vast phenomena, one of the clear implications from HELL MEND YOU is that we all ultimately share the same dance—constantly moving between potent minimalism and abundant fertility. This balance is effortlessly reflected by the collection where clean lines and functional detailing meet tender florals and psychedelic swirls.

Proving to be as harmonious as it is dangerous, this story doesn’t quite end in rainbows and butterflies as the press release signs off, “Make no mistake, for all its vitality, for all its no-apology beauty, HELL MEND YOU is a kiss-off. A no-holds-barred warning and CURSE. This is the broken future – 2020 is the broken future – and, unless something – about the size of the impossible – gives, then HELL MEND YOU is a DANCE TO THE DEATH.”

Text by Caroline Brown
Photos courtesy of Charles Jeffrey Loverboy

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The collection includes four shoe designs, such as the Old Skool 36 and Sk8-Hi 38, crafted with premium materials like goatskin and sustainable cotton. It also introduces apparel with striking graphics and a bold slogan: “ABSOLUTE CONTEMPT FOR TOTAL SERENITY.”

Punk band Mannequin Pussy stars in the campaign, photographed by Nayquan Shuler during a live performance. Prices range from $125 to $200 and will be available at otw.vans.com starting December 5.

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The collection also introduces rugged, versatile outerwear like oversized parkas, utility vests, and a statement boiler suit, all built for layering and durability. Inspired by industrial design and early 2000s fashion, Carter infuses each piece with a contemporary energy that feels both striking and wearable.

The collection is now available and can be found at flagship Timberland stores, online, and select retailers worldwide..