Charles Jeffrey LOVERBOY FW24
Fast forward to 2024, Charles Jeffrey LOVERBOY's F/W 2024 collection draws parallels between Moshkirk's resililence and today's challenges. Amid economic crises, and social upheaval, creativity often flourishes, and FW24 embodies that spirit — an ode to Moshkirk, Scotland and the rebellious subcultures that persist. Drawing inspiration from the whimsical Booness Monster — the heart-stealing serpent that stalks the cold waters near the mythical village of Moshkirk — the collection blends the magical with the absurd, celebrating the brand's playful essence while staying firmly rooted in reality.
The campaign features a punkish Moshkirk beat scored by Charles Jeffrey’s band, transporting listeners back to 1979 with its joyful, clubland aesthetic. The accompanying music video is a visual feast of playful madness: a crocodile drummer, a magical red suit with eyes, and banana peel shoulders. Celebrating its tenth anniversary in 2024, Charles Jeffrey LOVERBOY views AW24 not just as a collection but as a precursor to future endeavors. "It’s joy, it’s color, it’s Scottish magic, it’s playfulness."
The collection features silky black jacquard monogram suits with oversized safety pins, zebra print boots, anarchic yellow zip-up tops, cherry red double-breasted coats, and ethical knitwear adorned with monstrous elements; Charles Jeffrey LOVERBOY’s unique tartan, traditional Argyle, and post-punk aesthetics are woven throughout. Preview the collection below.