Inspired by the idea of using camouflage to stand out instead of blend in, the campaign features Coach Family in city locations around the world. The house also partnered with TikTok on an immersive camo effect customers can add to their posts and share with friends.
Check out the collection below.
This editorial for Chilean-based TEMET, a brand deeply woven into the underground music and nightlife scene, captures that noctural alchemy. Creative directed by New York’s own Kiernan Francis, the shoot draws inspiration from the afters’ electric liminality. Francis sought to celebrate the paradox of private and public life — where our truest selves might emerge within nightlife and fade into the versions of ourselves we show the world by daylight.
The cast was a mix of DJs, artists, and street-scouted creatives — some known to Francis from the scene, others discovered through social media. The styling leaned into shapewear as an experience, framed by a backdrop that evokes the afters: crowded couches, messy rooms, and the chaos of a night extending into morning. The result? A series that feels like SKIMS meeting Skins UK.
Watch the video below.
